Search Engine Marketing Home / Online Search Engine Marketing's Search Engine Marketing Services / Natural Search Engine Optimization Services
Website Conversion Audit Service: Removing Obstacles & Creating Visitor Momentum Toward Action
You’ve spent the time, effort, and money to drive traffic to your
website through search engine optimization, paid inclusion and pay per
click advertising, but what happens to those visitors once they arrive?
You may attract thousands, or even millions of visitors to your site
every day, but it won’t help your bottom line if they don’t become
customers.
Online Search Engine Marketing’s Website Conversion Audit is a flexible and customized service designed to streamline and optimize your website
conversion process. Your goal could include compelling visitors to
purchase a product, sign up for a newsletter, contact your company, or
another unique process defined by your website’s intent. Whether you
want to incorporate conversion best practices into your site redesign,
prioritize website upgrades and usability enhancements, or are facing a
problem specific to your industry, Online Search Engine Marketing’s service is designed
to focus on the usability of your website, and analyze your ability to
convert prospects into loyal customers.
A Conversion Audit is the next natural step in your online marketing campaign. The
audit is an opportunity for you to not only learn about your typical
visitors and their behavior on your website, but to also have a
credible third party provide you with a fresh perspective on how
visitors view your site. The analysis will generate a variety of
actionable short-term and long-term recommendations that will help you
to produce measurable increases in your website conversion rate.
The Process
The Conversion Audit is typically delivered over a period
of four to six weeks. First, our conversion team works closely with you
to learn more about your company, your customers, and your market
positioning within your industry. This usually includes receiving
deliverables from you, such as Web analytics, customer feedback, and
industry information. Following the receipt of those deliverables, the
Online Search Engine Marketing team conducts an “Uncovery” phone conversation with members
of your organization to gain insight into your company, your goals, and
your customers.
We then create a profile of your typical customer based upon
the information we receive, and then evaluate your website based upon
four major categories: Planning, Communication, Structure, and
Momentum. Based on various criteria, Online Search Engine Marketing’s team of conversion
experts recommends site modifications with both short-term and
long-term goals. After implementation, the end result is a website that
is easier to use and better at communicating the unique value of doing
business with you to your prospective customers. A follow up phone
conversation is then held to discuss the audit in further detail and
answer any questions.
Some examples of the criteria we evaluate are:
- Usability
- Navigation
- Eye scanning principles
- Articulation of unique value proposition
- Confidence building messages
- Process continuity
- Content (persuasiveness, tone, intent)
- Effective calls to action (motivating visitor to act)
Online Search Engine Marketing is your search engine marketing and website conversion
partner, with a mission to increase your online market reach,
strengthen your brand equity, help you achieve stronger business
results, and generate greater profitability. We’ve lead many successful
WCA engagements, providing services to industries including retail,
healthcare, entertainment, and business-to-business. We’re professional
marketers who know that technology alone cannot solve the challenge of
channeling people to your website and driving them to perform the
action you want them to take; we’ll work with you to turn those
visitors into leads, sales, and loyal customers for your company.
Learn other ways Online Search Engine Marketing's suite of Natural Search Engine Optimization
Services can deliver large volumes of visitors to your website.
Other Online Search Engine Marketing Services:
