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Directory Submission Service: Online Search Engine Marketing Navigates the Intricacies of Human-Edited Directories
The visibility of your website within the four major human-edited
directory databases, Yahoo!, the Open Directory, LookSmart and
Business.com is vital to your online marketing
success. Inclusion in these directories helps maximize website visibility across many major search properties. Online Search Engine Marketing's years of experience with
hundreds of clients coupled with our established relationships with editors of these directories will help you achieve better performance for your
directory submissions.
Submissions require significant directory research, analysis and follow-up in order to be effective. Online Search Engine Marketing manages the gamut of directory submission
services for your website.
The goal in directory submissions is to have the pages of your website
included in the directory database with minimal editing by directory
editors. Online Search Engine Marketing achieves this goal by:
- Performing a thorough analysis of all relevant directory categories
- Recommending categories that are the best match for your website offerings
- Developing keyword-rich titles and page descriptions for each listing
- Manually submitting listings for directory editor review
- Becoming familiar with specific editors and editing techniques
- Following up with editors to ensure listings remain consistent with your marketing goals
- Recommending and submitting new listings when new internal sections of your site are developed, existing content is edited or
modified, or as online directories add new categories
Directory submissions are just one way you can increase the impact
of your website through Organic (unpaid) search engine optimization.
Find out other ways
you can utilize organic search engine optimization to get maximum results from your online marketing
strategy.
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